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| Maggie Smith Casts a Spell on LOEWE's SS24 Campaign |
In the heart of Paris Fashion Week's Spring/Summer 2024 showcase, LOEWE, the brainchild of Jonathan Anderson, has unveiled its star-studded campaign that's poised to make waves in the fashion world.
Shot through the lens of renowned German photographer Juergen Teller, this campaign transports international luminaries into the great outdoors after indulging in comfort on vibrant sofas and by serene, vacant pools. The iconic Maggie Smith, renowned for her role in Harry Potter, captivates audiences as she bewitches the camera against rustic brick walls while adorned in luxurious fur coats and silk dresses, perfectly complemented by LOEWE's coveted Puzzle Bag. Meanwhile, British actor Josh O’Connor exudes warmth under the spotlight, wrapped in a branded blanket against a backdrop of pre-constructed sheds.
Greta Lee, the star of "Past Lives," reigns supreme atop marbled dressers in a bedroom adorned with shades of blue. She effortlessly promotes her five-star film in ruffled denim uniforms. American actor Mike Faist keeps it casual in hooded bombers and pleated shirting, while Dakota Fanning is seen elegantly clutching a multitude of LOEWE bags. The campaign is beautifully concluded with Rachel Jones, FeiFei Sun, and TAEYONG donning cozy knitwear and shimmering eyewear.
Step into the world of LOEWE's SS24 campaign by exploring the gallery above. This collection captures iconic moments in the world of fashion and features an ensemble of A-list talent, ready to mesmerize fashion enthusiasts worldwide.
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