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| Marvel's Spider-Man 2 Teams Up with Wheaties: A New Generation of Cereal Box Heroes |
In an unexpected partnership, Marvel's Spider-Man 2 swings onto the iconic Wheaties cereal box, leaving behind a legacy of athletes. This unique collaboration between Sony, Marvel, Insomniac Games, and General Mills is set to capture the attention of a wide audience.
The special edition cereal box will be available in two designs, featuring Spider-Man and Miles Morales on the cover. Both versions will hit the shelves of your local grocery store on October 19. Since its inception in 1924 under the ownership of General Mills, Wheaties has been synonymous with sports, especially since 1927 when it began featuring various athletes on its packaging. Notably, baseball legend Lou Gehrig was the first athlete to grace the box.
While sports figures have dominated Wheaties' history, there have been occasional deviations. In the 1950s, characters like The Lone Ranger and The Mickey Mouse Club adorned the box, appealing to both children and adults. Now, General Mills is taking a new, bold step by featuring Marvel's Spider-Man 2, aiming to connect with a younger generation and adult consumers who are passionate about Marvel characters or gaming or both.
It may seem unusual to have Spider-Man and Miles Morales endorsing a cereal known for its association with athletes, but the world of video game and food collaborations has witnessed even stranger promotions over the years.
Marvel's Spider-Man 2 is set to launch on October 20 exclusively for the PS5, marking a significant moment in gaming history. For more details, check out our in-depth review.
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